Aloe Aloe Swim
Brand Identity, Art Direction
A MODERN CULT CLASSIC
Aloe Aloe blooms by a life of endless warmth, whose contrasting colors and prints evoke the nostalgia of Hawai'i retroism of days past. Yearning for cloudless skies, golden sun-kissed skin, and bright days ahead, Aloe Aloe brings a modern twist to the cult classics. This is the new beach vintage.
Image No.01 Brand Logo
Image No.02 Word mark logo in situ www.aloealoeswim.com
Images No.03-06 Visual Identity, Digital Collateral